Yup, this is my Resume

Education

University of Central Florida, Orlando, Florida (Graduated May 2014)
Bachelor of Arts in Communications; Minor in Writing & Rhetoric

Professional Summary

Creative and results-driven writer, editor, and content strategist with 10+ years of experience crafting compelling brand stories, high-performing marketing copy, and audience-driven editorial content. Whether it's an engaging campaign, an optimized commerce article, or a social post that sparks conversation, I know how to make words work. Adept at balancing brand voice with SEO, audience engagement, and strategic messaging, I thrive on translating complex ideas into content that resonates. If you need writing that connects, converts, and keeps people coming back for more—I’m your person.

Professional Experience

Betches Media, Remote

Content Manager (Betches Moms) June 2024 – Current

• Lead social content strategy and trend-driven storytelling for Betches Moms, managing short-form video production, audience engagement, and branded content execution

• Write and pitch editorial content for Betches Moms and Betches.com, covering parenting, lifestyle, relationships, and commerce-driven topics

• Develop and execute affiliate marketing initiatives, branded partnerships, and ad placements, optimizing for revenue and audience retention

• Stay ahead of real-time trends, viral formats, and platform algorithm shifts, creating scroll-stopping content across social and digital platforms

• Concept, film, and edit social-first video content, leveraging CapCut, Canva, and in-app tools to enhance storytelling and engagement

• Craft high-converting marketing copy, branded content, and digital features, maintaining a consistent and engaging brand voice

• Analyze performance metrics and audience behavior, refining content strategies to maximize engagement, growth, and conversions

Hearst Corporation, Remote

Sex & Relationships Contract Editor (Cosmopolitan) June 2021 – August 2022

• Wrote, edited, and optimized SEO-driven relationship and lifestyle content, increasing organic search traffic and audience engagement

• Developed compelling email newsletter copy, keeping Cosmo Unlocked subscribers engaged with fresh, strategic messaging

• Conducted interviews with subject matter experts and celebrities, ensuring credibility, authority, and viral potential in published content

• Refreshed and repurposed existing editorial content, aligning with evolving SEO standards and brand initiatives to maximize reach

• Self-edited and directly published high-quality content, maintaining brand voice and editorial standards

Elite Daily, Remote

Staff Entertainment Writer March 2020 – December 2021

• Produced high-traffic, SEO-driven entertainment content, aligning with audience trends and engagement analytics

• Conducted exclusive celebrity and industry interviews, crafting compelling, widely shared feature stories

• Developed strategic content plans by previewing and analyzing new shows, predicting trends and audience reception

• Researched and reviewed viral products and pop culture phenomena, translating insights into engaging editorial coverage

• Self-edited and published polished, on-brand articles for direct syndication across major media platforms

Revelry, Austin, TX

Social Media and Community Manager, October 2016 – January 2019

• Strategized and executed engaging content across Facebook, Twitter, and Instagram, maintaining a dynamic brand presence

• Implemented data-driven audience growth tactics, increasing Instagram following by 160% through trend research and engagement strategies

• Led digital customer engagement, ensuring timely, brand-aligned responses to inquiries and community interactions

• Managed influencer partnerships and email marketing campaigns, driving brand awareness, engagement, and conversions

• Built and nurtured a 900+ member Facebook community, leveraging giveaways and exclusive content to boost interaction

Grandex, Inc. (Total Sorority Move) Austin, TX

Writer, Editor, Content Manager, February 2014 – October 2016

• Wrote, edited, and coded 15+ editorial pieces per week, maintaining a high-volume content pipeline

• Edited, coded, and ghostwrote 25+ freelance pieces weekly, ensuring consistent brand voice and quality

• Managed content distribution across social media, reaching an audience of 5M+ across platforms

• Produced 1,500+ original editorial pieces, driving consistent traffic and audience engagement

• Specialized in viral, shareable content, contributing to brand growth and digital media success

310 Entertainment Inc. (Shark Tank, ABC) Los Angeles, CA

Intern/Production Assistant, March 2013 – August 2013

• Personally selected for an exclusive internship and scholarship by Shark Tank Executive Producer Clay Newbill

• Assisted the Casting Department in managing social media communications and digital applicant outreach

• Worked directly with the Production Manager, supporting all phases of production, logistics, and administrative tasks

• Gained hands-on experience in television production, contributing to the behind-the-scenes execution of an Emmy-winning show

Additional Freelance Work:

• Write and develop editorial, branded, and marketing content for leading publications including Cosmopolitan, Betches, Women’s Health, Brides, PopSugar, and more

• Specialize in social media-driven storytelling, short-form video content, and branded campaigns, crafting trend-responsive narratives that engage digital audiences

• Create compelling marketing materials, landing pages, email campaigns, and customer stories, aligning brand messaging with audience needs

• Develop high-performing TikTok and Instagram Reels content, collaborating with brands to execute effective digital marketing campaigns

• Provide strategic SEO consulting, optimizing content for visibility, engagement, and search rankings

• Past collaborations include: Concierge Auctions (Seasonal Copywriting), Flick Candles (Social Media Marketing), Blue Sky Scrubs, The Steam Team, Main Street Hub

Additional Skills